Noel Gourdin is delivering a soon to be classic with “Lovin’ Up (You),” detailing a love story through in his own inimitable style. “It pretty much tells the story of how in love this man is with his woman,” he decribes. “How he assures her that he’s so deeply enthralled with her that he has no thoughts nor desires for “Lovin’ UP” anyone else but her.”

“Lovin’ Up (You)” definitely gives you a classic, R&B vibe that your dad, uncle, and grandad know by heart. A song that can be played through decades. The song was written by Gourdin and Canita Rogers, and produced by Tone Jonez and Regi Myrix. Gourdin definielty had inspiration for his latest track.

“I am now in an amazing new relationship, and I’m incredibly happy. So I’d say that she played a huge role in the inspiration and motivation department for me to create this record as I did”.

Gourdin isn’t new to this music game. In 2004, Gourdin contributed the song “Family Reunion” to the soundtrack of the movie The Cookout. He released his 2008 debut album After My Time, a refreshing mix of timeless R&B music with a modern, youthful feel which produced his number one hit song “The River.” 

“I grew up on music that had meaning and it’s still around today; music was made in the 40’s, 50’s, and 60’s. That’s something that my father had me listening to. I just want to be a positive black role model as well as a role model for anyone, regardless of their ethnic background as my music transcends across all color lines. It’s really important for me to be respectful and have music that can speak to the masses, from a two year old to your Great GrandMAMA! Musical integrity is extremely important to me, for when I leave the industry, my musical legacy is what I want to be remembered for….. timeless, real and soulful music.”

The song is now available on all streaming platforms now, and featured on Gourdin’s forthcoming EP, BlakButtah Vol.2. Check out the song below.