#NewVideo

#NewVideo: Latto Provides Women Unity in ‘It’s Givin’

Similar to 90s and early 2000s music videos with female artists, Latto brings a variety of fellow entertainers in her video for “It’s Givin.”

Combining the office with “boss bitch” vibes in the video directed by Chandler Lass, Latto commands all eyes on her while highlighting other acts like Ella Mai, Halle Bailey, radio icon Angie Martinez and more.

Latto also represented diversity and inclusion with a sign language interpreter, an LGBTQ couple, motherhood and women of all races, ethnicities and sizes.

“It’s Givin” became a fan favorite off Latto’s album, 777, and follows previous singles “Energy” and “Wheelie.”

Watch the video for “It’s Givin” below.

William Carter

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