Ari Lennox Enters ‘Soft Girl Era’ in #NewVideo

Ari Lennox gifted fans on her birthday with her new track “Soft Girl Era,” then proceeded to go on vacation—a true testament to self-care.

Produced by the powerhouse duo Jermaine Dupri and Bryan-Michael Cox, “Soft Girl Era” reflects Ari Lennox’s desire to embrace peace and balance in life, opening up to someone who truly aligns with her journey.

“Baby, that’s a million dollars in the mirror (Yeah), Step back, get back, can’t get near her / Ain’t tryna do nothing but look pretty in here (Yeah), Hurry up and put me in my soft girl era / In first class, I ain’t goin’ nowhere / Nails, hair, rent paid, take me somewhere / Ain’t tryna do nothing but look pretty in here, Hurry up and put me in my soft girl era” – Ari Lennox, “Soft Girl Era”

This isn’t the first time Ari Lennox has collaborated with Dupri and Cox. The hitmakers previously produced her 2021 single “Pressure” from her sophomore album age/sex/location, which became her first entry on the Billboard Hot 100 chart.