Categories: Entertainment

Ari Lennox Enters ‘Soft Girl Era’ in #NewVideo

Ari Lennox gifted fans on her birthday with her new track “Soft Girl Era,” then proceeded to go on vacation—a true testament to self-care.

Produced by the powerhouse duo Jermaine Dupri and Bryan-Michael Cox, “Soft Girl Era” reflects Ari Lennox’s desire to embrace peace and balance in life, opening up to someone who truly aligns with her journey.

“Baby, that’s a million dollars in the mirror (Yeah), Step back, get back, can’t get near her / Ain’t tryna do nothing but look pretty in here (Yeah), Hurry up and put me in my soft girl era / In first class, I ain’t goin’ nowhere / Nails, hair, rent paid, take me somewhere / Ain’t tryna do nothing but look pretty in here, Hurry up and put me in my soft girl era” – Ari Lennox, “Soft Girl Era”

This isn’t the first time Ari Lennox has collaborated with Dupri and Cox. The hitmakers previously produced her 2021 single “Pressure” from her sophomore album age/sex/location, which became her first entry on the Billboard Hot 100 chart.

William Carter

Recent Posts

#NewMusic: Mariah Carey Returns With ‘Type Dangerous,’ First Solo Single Since 2019

Mariah Carey has returned with her first solo single in five years, releasing “Type Dangerous”…

3 weeks ago

Amerie Brings Go-Go Energy and 2000s Nostalgia to Tiny Desk for Black Music Month

Amerie is the latest guest for NPR’s Black Music Month Tiny Desk session. She’s joined…

3 weeks ago

ESSENCE Festival of Culture® Unveils Evening Concert Series Lineup: Babyface, Jill Scott, Jazmine Sullivan & More

As the summer heat begins to rise in New Orleans, so does the anticipation for…

1 month ago

#NewMusic: MARIAH. and Raheem DeVaughn Turn Up the Heat with ‘Hold On Me’ (Act 2)

After the steamy success of their first collaboration, MARIAH. and Grammy-winning soul singer Raheem DeVaughn…

1 month ago

AFRO PREAK 2025: Culture, Community and the 150th Preakness Stakes Collide in Baltimore

AFRO PREAK is back and bigger than ever. As it enters its fourth year, the…

1 month ago

Keith D. Robinson joins cast of CBS soap opera ‘Beyond the Gates’ as Dr. Ted Richardson

Renowned actor and recording artist Keith D. Robinson will be making waves in daytime television…

1 month ago