Two-time GRAMMY Award-winning producer and songwriter Timothy Bloom is ready to bloom again with more valuable music.

“The only thing that truly matters is we were sent here for a purpose,” says Bloom. “And my purpose is to do music.” There’s a weight to the alternative soul star’s words.

Bloom wrote and produced his latest single, “Unforgettable,” himself. It’s set to be on his upcoming album, In Full Bloom. “Unforgettable was inspired by me never wanting to let go of the beauty that is around all us,” Bloom stated. “Basking in the presence of life and immortality.”

Bloom’s background and ancestry inspired the Dove Shore directed video. Where some videos make the song, this video adds to the song. Once you’re entranced by the song, the video adds a sense of love, pride, and awareness.

“My parents are from Mississippi, so I wanted to take the time and honor them,” said Bloom. “The feeling was surreal, every moment had this massive energy, as if they were still there. From the plantations to the city halls, where they would be hung.”

Bloom is currently adding final touches to his upcoming album, and currently on a national promotional tour in support of the new single. He just scored the upcoming film, Dear Frank, starring Brian J. White, Columbus Short, and Claudia Jordan, in theaters this November.

In Full Bloom is set to be released early 2020. In Full Bloom explores the gamut of that healing process, from confronting the realities of a far-from-post-racial America to celebrating personal acceptance.

“My music has been a source of healing, of therapy,” Bloom reveals. “My demons, my struggles, these generational curses we harbor — they took a lot of spiritual healing, personal healing.”

Check out “Unforgettable” below.