The Weeknd is making moves and becoming more versatile, especially in Fashion.
The Weeknd first announced his H&M collaboration back in November of 2016 on Instagram. “I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers,” The Weekend said in a press release. “Every piece is both effortless and fresh, which is just how menswear should be.”
“For my generation, the bomber jacket is like a replacement for the suit jacket,” The Weeknd told to Billboard. “It’s a piece that men wear every day, and it’s something that I would wear for any occasion, whether it’s on the street or going to an awards ceremony. For me, bomber jackets are smart, but they are also street and have a lot of attitude.”
The Spring Icon collection will feature 25-pieces, which is available online and in-stores nationwide on March 2nd. Everything ranging from A black long sleeve hoodie ($29.99) with a large XO emblem over the heart and also covering both sleeves can be paired with the olive green or black tailored pant ($29.99). Other selects include a cream cardigan with a small black XO logo which can be paired with dark wash jeans ($34.99) and a baggy gray sweatshirt with XO in large black type accented by a red heart.
“When I think about artists today or from the past, I think both of their music and also their look. Nowadays you can’t really draw the line anywhere, you just get inspired by a special vibe, whether it’s a sound or a style,” adding that “the effect of music on fashion has been immense, especially hip-hop and urban music.”
What’s great about this the fact that it’s an affordable fashion line, making it much more accessible. Along with the campaign, the brand has released a promotional video of The Weeknd modeling the line. You can watch the video and see pictures from the collection below full below.
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