Thanks to the help of The Carters, The Louvre saw 10.2 million visitors walk through its doors in 2018.

After the release the video for their single “Apeshit” off their joint album Everything Is Love, The Louvre created a tour dedicated to the video. The 90-minute guided tour showcased 17 pieces in the museum’s collection.

In a press release talking impact and number, a 25% increase from 2017, the museum credited the couple’s music video “Apes–t” with driving interest to one of the world’s premier collections of art.

“The recovery of tourism in France — especially in Paris — boosted visitor attendance in 2018, as did the flagship exhibition ‘Delacroix (1798–1863),’” museum director Jean-Luc Martinez said. “Elsewhere in the world, interest in the Louvre was bolstered by the Louvre Abu Dhabi (which recently celebrated its first anniversary), and by Beyoncé and Jay-Z’s “Apes–t” video, with its tribute to some of the museum’s greatest artworks.”