Keke Palmer’s new single, “S.O.B.” (Stand on Business), featuring the emerging girl group DivaGurl, is making waves with its 90’s throwback vibe.
Released through Big Bosses Entertainment in partnership with the SRG-ILS Group, the track was produced by Kenneth “KP” Paige and penned by Kenneth Dickerson Taylor, Jr., Palmer, Nathalia Marshall, Marcus Lomax and Corey Cooper.
Keke Palmer, impressed by DivaGurl’s talent, invited them to open for her tour, capturing the experience for her network KeyTV.
“I heard a few songs from the DivaGurl album and I fell in love,” Palmer said. “These girls are stunning, their individual style is incredible, and they bring that nostalgic girl group energy that the industry has been missing.”
DivaGurl, consisting of Keyana, Monét, Sade, and Lashae, is reviving the nostalgic girl group energy with their dynamic performances and unique style, promising to fill the industry’s 90’s sound void.