Diddy Owns Sean John Again After $7.5 Million Bankruptcy Purchase


Diddy created the iconic Sean John brand in 1998, and it was a staple in the culture much throughout the 2000s and 2010s. He sold a 90% stake of the Sean John brand in 2016 to Global Brands.

REUTERS/Mario Anzuoni (UNITED STATES)

“Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy,” Diddy said in a statement to Billboard.  

Diddy won the bidding war for the brand with a reported total of $7.55 million.  

The mogul also sued the Global Brand company earlier this year, twice. The latest was when the brand tried to trademark Diddy’s well-known “Vote or Die” phrase for clothing purposes.  

According to CompleteMusicUpdates, Diddy believed that using the phrase with the brand that he then didn’t own, would create confusion. 

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