Entertainment

B. Simone Co-Develops Her Own Apparel Brand Partnership With Footaction

Artist and entrepreneur B. Simone has earned a multi-year partnership with Footaction, a lifestyle retailer dedicated to celebrating and championing cultural pride through product, advocacy and community engagement. Simone’s partnership launches with a women’s capsule apparel collection, and will be exclusively available online and in select Footaction stores nationwide beginning Tuesday.

Footaction’s collaboration with Simone was born out of its commitment to amplify its head-to-toe offering for women. Through this partnership, Footaction will launch exclusive product collections, activations and ongoing content franchises for women. 

“Footaction is focused on supporting Black Entrepreneurs, and we are excited to partner with B. Simone on her journey to inspire her fans,” said Patrick Walsh, Vice President & General Manager, Footaction. “During a time of uncertainty for youth, she is the embodiment of persevering through life’s challenges and manifesting your dreams.” 

Simone’s first collection with Footaction is inspired by the on-the-go woman. Whether it’s cozy loungewear looks or even a night out, the items in this pack are versatile and can be worn throughout the day and night. This launch features black tees, hoodies, crewnecks, joggers and leggings with colorful gradient graphics paying homage to Simone’s “Babygirls” and her birth year, 1990. 

“I shopped at Footaction in high school and I still find some of my favorite pieces here today. It’s a dream come true to be collaborating with such an amazing brand … it feels surreal,” said B. Simone. “This capsule is for my ‘Babygirls’ to feel comfortable no matter what the day holds.”

Simone’s full Footaction’s collection ranges from $30-65 and is available in sizes XS-3XL. Please visit https://www.footaction.com/b-simone.html to learn more.

William Carter

Recent Posts

Toni Braxton Expands Her Legacy with Lifetime Films Inspired by Own Hit Songs

Toni Braxton continues to show she’s not just a voice for the ages, but also…

4 days ago

A Night of Melodic Mastery: Inside Maxwell’s ‘Silent Serenade Ensemble’

Symphonic sublimity describes my thoughts as I continue to reminisce about the Silent Serenade Ensemble…

1 week ago

That Rihanna Reign Continues With an Album Cut Charting 18 Years Later

"That Rihanna Reign just won't let up" is a phrase that continues to be proven…

2 weeks ago

#NewMusic: K. Michelle Pours Up ‘Jack Daniel’s’ as First Taste of Her Country Album

K. Michelle has been carving her path in Country music for years, even while dominating…

1 month ago

From Food Truck to Essence Fest: Philly’s Bake’N Bacon Talks Journey and Inspiration

Chefs Justin Coleman and Kelvin Alexander of Bake’N Bacon made their return to the Essence Festival of Culture for the second year…

2 months ago

Bessie Coleman’s Story Takes Flight Through Documentary and Book “Queen of the Skies”

Bessie Coleman's Story Takes Flight Through Documentary and Book “Queen of the Skies” The family…

2 months ago