Entertainment

B. Simone Co-Develops Her Own Apparel Brand Partnership With Footaction

Artist and entrepreneur B. Simone has earned a multi-year partnership with Footaction, a lifestyle retailer dedicated to celebrating and championing cultural pride through product, advocacy and community engagement. Simone’s partnership launches with a women’s capsule apparel collection, and will be exclusively available online and in select Footaction stores nationwide beginning Tuesday.

Footaction’s collaboration with Simone was born out of its commitment to amplify its head-to-toe offering for women. Through this partnership, Footaction will launch exclusive product collections, activations and ongoing content franchises for women. 

“Footaction is focused on supporting Black Entrepreneurs, and we are excited to partner with B. Simone on her journey to inspire her fans,” said Patrick Walsh, Vice President & General Manager, Footaction. “During a time of uncertainty for youth, she is the embodiment of persevering through life’s challenges and manifesting your dreams.” 

Simone’s first collection with Footaction is inspired by the on-the-go woman. Whether it’s cozy loungewear looks or even a night out, the items in this pack are versatile and can be worn throughout the day and night. This launch features black tees, hoodies, crewnecks, joggers and leggings with colorful gradient graphics paying homage to Simone’s “Babygirls” and her birth year, 1990. 

“I shopped at Footaction in high school and I still find some of my favorite pieces here today. It’s a dream come true to be collaborating with such an amazing brand … it feels surreal,” said B. Simone. “This capsule is for my ‘Babygirls’ to feel comfortable no matter what the day holds.”

Simone’s full Footaction’s collection ranges from $30-65 and is available in sizes XS-3XL. Please visit https://www.footaction.com/b-simone.html to learn more.

William Carter

Recent Posts

Prosecutors: Woman Faces Attempted Murder and Other Charges After Shooting at Rihanna’s Home

According to prosecutors, Rihanna, A$AP Rocky, their three children and others were inside their Los…

5 days ago

#NewMusic: Mariah Dawne Drops Steamy New Single ‘Won’t Let Go’

Rising singer-songwriter Mariah Dawne, aka MARIAH., has released her latest single, “Won’t Let Go,” featuring…

7 days ago

PJ Morton Brings Morton Records to SRG-ILS Group Following Sixth Grammy Win

On the heels of winning his sixth GRAMMY Award, soul singer, songwriter, and producer PJ…

7 days ago

#NewMusic: Keith D. Robinson Drops Third Single ‘Different Languages’ Ahead of Anticipated Album

Actor and singer Keith D. Robinson is back in the music spotlight with his latest…

7 days ago

Jill Scott Bringing ‘To Whom This May Concern’ Tour to U.S., Europe and South Africa

The icon, legend, and artiste that is Jill Scott will venture onto her newly announced…

7 days ago

ESSENCE Festival 2026 Reveals First Performers Including Cardi B, Brandy & Monica, Kehlani and More

Women who have persevered, broken records, and built lasting legacies will take center stage as…

7 days ago