Categories: Entertainment

A$AP Rocky Named Creative Director Of MTV Labs

A$AP Rocky can add one more thing to his resume which shows his creative side. Rocky and MTV made an announcement on September 30th, 2016, that the rapper has been named the creative director for MTV Labs, which they describe as a “creative incubator.”
Rocky and his company AWGE will work with Viacom to create in-house content and custom branded content for advertisers who work with Viacom Velocity, which is Viacom’s in-house creative agency. MTV also stated Rocky will have direct input into first-look deal to develop new television and digital series for MTV, work with MTV to create branded-content for advertisers, and reinvent pre-existing MTV series.
Rocky, being named one of Forbes Highest Paid Hip-Hop Acts list for the first time last year, has made a name and brand for himself. This will prove to be another creative venture for Rocky to demolish and pass with flying colors, and of course jump start MTV back to the forefront for artist.
“MTV is a name we grew up with – everyone knows them as innovators and champions of building artist’s careers. I’m honored to have this opportunity and can’t wait to show people what we have been working on.”
William Carter

Recent Posts

Amerie Brings Go-Go Energy and 2000s Nostalgia to Tiny Desk for Black Music Month

Amerie is the latest guest for NPR’s Black Music Month Tiny Desk session. She’s joined…

6 hours ago

ESSENCE Festival of Culture® Unveils Evening Concert Series Lineup: Babyface, Jill Scott, Jazmine Sullivan & More

As the summer heat begins to rise in New Orleans, so does the anticipation for…

1 week ago

#NewMusic: MARIAH. and Raheem DeVaughn Turn Up the Heat with ‘Hold On Me’ (Act 2)

After the steamy success of their first collaboration, MARIAH. and Grammy-winning soul singer Raheem DeVaughn…

2 weeks ago

AFRO PREAK 2025: Culture, Community and the 150th Preakness Stakes Collide in Baltimore

AFRO PREAK is back and bigger than ever. As it enters its fourth year, the…

3 weeks ago

Keith D. Robinson joins cast of CBS soap opera ‘Beyond the Gates’ as Dr. Ted Richardson

Renowned actor and recording artist Keith D. Robinson will be making waves in daytime television…

3 weeks ago

Sold Out: Nas to Perform Illmatic with the Baltimore Symphony Orchestra in Historic One-Night Event

Hip-hop meets high art this July as rap icon Nas takes the stage with the…

3 weeks ago