Tiffany Haddish Lands Groupon Partnership & Super Bowl Commercial Due To Her Story About Will & Jada Pinkett Smith

Speak your truth and shoot your shot, you’ll never know what will happen. 

Tiffany Haddish Appeared on the Jimmy Kimmel show in July  of 2017 and told an amazing, hilarious, and truthful story about her Groupon swamp trip with Will Smith and Jada Pinkett-Smith, which Jada, which her fellow Girls Trip co-star, didn’t know existed.

In an interview with PEOPLE, North America’s head of marketing for the company, Jon Wild, spoke on the pending business relationship with Haddish.

“We talked about involving her in our business more and as we got to know her, her purchases and the type of customer she is, we wanted to find her the stage that is appropriate and here we are talking about her in the context of the Super Bowl,” Wild said.

Through the Partnership, They made Haddish a honorary employee, and she has her own recommendations page on the website.

“We went in with a script but honestly some of the best stuff we’ve got she improvised,” Wild says. “She knows our product better than a lot of Groupon employees, it was incredible. She could name what she’d done, the experience she had and how much she’d saved.”

Snippets will be shown throughout the next month, but the full ad will premiere during the Super Bowl.