Categories: Entertainment

Nike Signs Odell Beckham Jr. to Richest NFL Shoe Deal, $25 Million

Nike reached an agreement to retain the services (and use of name and likeness) of Odell Beckham Jr. as a brand ambassador for the next five years.  Earning $5 Million a year, Beckham has the largest NFL shoe deal with Nike. 

Beckham is still playing under his rookie contract and thus only stands to make $3.3 million ($1.8 million in base salary + $1.5 million in signing bonus) in the 2017-18 NFL season. Allegedly, the deal got so big because Adidas wanted to take Beckham from Nike, to which Nike matched the offer, which it did. A Nike spokesman said the company wasn’t commenting on the deal. The story was first reported by sneaker site NiceKicks.com.

“It was a long process,” Beckham’s agent, Zeke Sandhu, told ESPN. “This proved he’s an icon.”

The Giants recently exercised a fifth-year option for 2018, which will likely pay Beckham more than $8 million. He can become a free agent in 2019, if the Giants don’t utilize the franchise tag.

William Carter

Recent Posts

Tweet Signs with SRG-ILS Group, Announces New Music and Upcoming Album

Known for having a defining voice in early 2000s R&B, The SRG-ILS Group has officially…

4 days ago

Inside Tiny Desk: Bobby Carter on Curating Iconic Moments and Celebrating Black Music

NPR’s Tiny Desk concerts have cultivated a loyal fan base, thanks to their diverse range…

2 weeks ago

#EssenceFest, Action & Ownership: Gov. Wes Moore on Black Wealth, Policy and Purpose

Filled with fun, purpose, and celebration, Maryland Gov. Wes Moore and First Lady Dawn Moore…

2 weeks ago

#NewMusic: Mariah Carey Returns With ‘Type Dangerous,’ First Solo Single Since 2019

Mariah Carey has returned with her first solo single in five years, releasing “Type Dangerous”…

2 months ago

Amerie Brings Go-Go Energy and 2000s Nostalgia to Tiny Desk for Black Music Month

Amerie is the latest guest for NPR’s Black Music Month Tiny Desk session. She’s joined…

2 months ago

ESSENCE Festival of Culture® Unveils Evening Concert Series Lineup: Babyface, Jill Scott, Jazmine Sullivan & More

As the summer heat begins to rise in New Orleans, so does the anticipation for…

2 months ago